The European Super League — The Truth unraveled
What is the European Super League?, Who are the architect behind the idea?, Why have some big European clubs join the supposed European Super League
What is the European Super League?
European breakaway competition with 15 core teams and 5 qualifying teams. Core teams don’t face relegation. They will each receive €3.5 Billion for “infrastructure investment plans.”
NOTE: UEFA Champions League winner gets €82.4M.
For Participating in the European Super League you get €350m. The winner gets €500M.
Who are the architect behind the idea?
The headlines will belong to Florentino Perez, Andrea Agnelli and Joel Glazer but the real architect of the renegade league is methodically crafted by a guy you probably never heard of- Charlie Stillitano (aka Champagne Charlie).
Who is Charlie Stillitano
Charlie belongs to no club or league. He’s an incredibly well connected mercenary with the sole aim of commercializing European football in the US.
He’s also the Chairman of Relevent Sports Group — a football events & media company. The Vince McMahon football equivalent
Charlie was on one the first guys on the scene when the US “soccer” league was launched in the early 90s.
Then he started booking high profile matches. He set up Man United vs. Real Madrid in 2014 at Michigan Stadium. The attendance?
Over 109,000 fans — a record attendance
Charlie was at the inception of the cartel in 2015 when he sent out a mail to Real Madrid’s executives with the game plan.
Upfront Charlie and the bandits knew FIFA and UEFA had limited powers to stop the clubs as it could be construed as a violation of EU competition law.
Why have some big European clubs join the supposed European Super League
Real Madrid- Florentino Perez loves the idea
Florentino Perez (Real Madrid President) loves the idea of an independent league. His eyes flash up Euro signs.
Key Capital Partners- a Madrid based boutique investment bank- gets involved in structuring and drafting the initial term sheet.
Now Perez has to assemble the team of Capitalism Avengers- which is a remarkably easy sell. Game plan is to plug in the wildly successful, commercial model of US sports into European football.
“First you get the money, then you get the power, then you get the woman”- Tony Montana.
Manchester United — easy sell
Malcolm Glazer bought the Tampa Bay Buccaneers in 1995 for $192m; today the team is worth more over $1bn.
The Glazers go on to turn the Bucs into a money printing machine. Brady and Gronk won the last SuperBowl at the franchise.
And what do you think of Ed Woodward (Manchester United’s President)? A man admired by the Glazer and a Glazer’s golden boy in the first instance. Boom the deal is in-Manchester United is in.
Conclusion: The American money minded business spirit
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Arsenal — easy sell
Stan Kroenke owns the LA Rams and the Denver Nuggets. He moved the Rams back to LA and proceeded to build the SoFi stadium which costs over $5bn.
Stan is married to Ann Walton (the Walton family). Solid reminder to marry people in your tax bracket.
Conclusion: The American money minded business spirit in a relationship.
Tottenham Hotspur — easy sell
Joe Lewis (ENIC group) is the OG forex trader. He tag teamed with Soros to break the pound in the early 90s. His personal art collection is over $1bn.
Daniel Levy (Chairman) locked in a NFL stadium deal with Spurs. The Falcons are expected to play in October
Conclusion: The American money minded business spirit